In June 2024, widespread protests erupted in Kenya over the controversial Finance Bill 2024, which proposed new taxes on essentials like fuel, internet data, diapers, and bank transactions . During the protests, the youth utilized social media as a key organizing tool to mobilize, communicate, and amplify their grievances and various social media platforms emerged as pivotal tools for youth-led mobilization and activism. Live streaming social media platforms such as Tiktok, Instagram, Twitter, Youtube, Whatsapp and Facebook were used to share details of planned demonstrations, provide real-time updates, and rally support across the country. Activists created hashtags and campaigns that spread awareness about the bill's perceived economic injustices, uniting diverse groups under a common cause. Even after physical protests concluded each day, social media platforms served as spaces for continued dialogue, morale boosting, and planning. Youth leaders engaged their followers through discussions, video messages, and calls to action, ensuring the movement's longevity.
The digital activism extended to documenting events on the ground, such as police actions and the scale of protests, ensuring global visibility. This strategic use of social media also helped circumvent traditional media channels that might have been limited in their coverage, allowing for a grassroots-driven narrative that resonated with a larger audience.
This digital mobilization reflects the growing influence of technology in political activism, particularly among younger demographics, who leveraged the platforms for rapid coordination and advocacy.
This work was nominated for the East African Press Awards, 2024.












